Neptune’s Frozen Treats
Logo by: Brendan Callahan
Neptune, the Roman god of the sea, became the voice of the brand, inspired a statue in the shop’s plaza. The figure tied the brand to the ocean, as well as bringing in some local charm.
Branding
Packaging
Merchandise
Environmental Signage
Web Design
Social Media
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Neptune’s Frozen Treats is a new premium dessert shop opening its first location in the idyllic coastal city of Palos Verdes Estates. Set in the iconic Malaga Cove Plaza, Neptune’s was created with a clear vision: to serve high-quality, customizable frozen treats in a setting that feels elevated while remaining warm, welcoming, and distinctly fun.
To bring that vision to life, Neptune’s needed a fully realized brand that could connect with families, appeal to health-conscious consumers, and carve out a strong identity in an upscale market. The team crafted a visual identity that feels clean and modern, inspired by both the Mediterranean and California coast.
We brought the brand to life with a logo, packaging, environmental graphics, merchandise, a website, and social media templates.